PSA video projects
Long-format public service announcements
While at Her Justice (formerly inMotion), I had the opportunity to project manage several long-format PSA projects. I served as the organization's primary liaison with creative agencies and film production companies.
My project responsiblilites are detailed at the bottom of the page.
Changing Lives for Good
Changing Lives for Good highlights the positive changes inMotion brought to the lives of three women and their children. The piece provides insight into the dire situations many of their clients face and documents the life-changing impact of the organization's free civil legal services.
Produced by OgilvyOneWorldwide
Directed by Paul Bozymowski
Narrated by Whoopi Goldberg
In-kind production support
@radical media, Outpost Digital and PULL
From Tears to Laughter
From Tears to Laughter is a long-format PSA video developed to illustrate the impact of pro bono civil legal services on the lives of the women served by inMotion. The piece also highlights the experiences of the volunteer attorneys who stand up in court for women and children in domestic crisis.
Produced by Tango Pix
Directed by Curt Worden
The night I said "No More"
The night I said "No More" is the first long-format public service announcement developed by inMotion to highlight the need and impact of the organization's free legal services on low-income women and domestic violence survivors living in New York City.
Produced by OgilvyOneWorldwide
Directed by Tricia Caruso
Narrated by Sheryl Lee Ralph
In-kind production support
Highway 61, 89 Editorial, Nice Shoes, Naked Project and Tamberelli Video
Collaborated with leadership to develop creative briefs and/or requests for proposals, obtained bids and reviewed contracts, and researched and hired film production companies. Served as the organization's liaison to the creative and production teams.
Partnered with staff to identify clients and volunteers to profile in video projects. Researched cases and developed case profiles for the creative team.
Project managed creative agencies and film production companies: obtained and managed releases, coordinated schedules, locations, and assisted with permits, handled communications with participating clients and volunteers.
Hired still photographers and art-directed photo shoots on set; reviewed pre- and post-interview transcripts to identify key editorial content, dramatic stories, and voiceover material; provided creative feedback; facilitated internal reviews and sign-offs and coordinated final deliverables.