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Mother's Day card
fundraising campaigns
Give the Gift of Justice
Give the Gift of Justice
Mother's Day card and chocolate campaign
Roles: strategy + design + copy writing + web + email + social media
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Oh, Mom!
Oh, Mom!
Mother's Day card campaign
Roles: strategy + design + copy writing + web + email + social media
(Click image to view campaign component slide show)
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Letterpress card developed
in collaboration with
Bottlerocket Design Group
Helping Mothers Reclaim Their Lives
Mother's Day card campaign
Roles: strategy + design + copy writing + web + email
(Click image to view campaign component slide show)
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Helping Mothers
ART DIRECTION: Developed campaign and creative concept, designed print and digital components
PROJECT MANAGEMENT: Developed project plan and production schedules, managed cross-marketing campaign with chocolate vendor, facilitated internal and external sign-offs, coordinated fulfillment, managed print and mail house vendors
COPYWRITING: Developed print and electronic copy
DIGITAL: Strategy, design, cross-platform build-out, website administration and content management. Setup, tested and executed email blasts; reported on results
SOCIAL MEDIA: Strategy, copy writing, design, sponsored and organic posts
Project roles
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